🔥 Glow Your Biz: Social Media Tips to Up Your Game

By Glow Stream TV | Creative Glow Series

Glow Stream TV’s founder Markette Sheppard recently spoke to a group of non-profit women leaders aged 18 to 24 about strategies to boost their social media presence to gain visibility for their programs and grant opportunities.

Below we’ve assembled some of the top tips from the conversation, which includes tried and true social media strategies that can help up-level any social impact campaign.

🌟 3 Key Principles for Empowered Outreach

1. Authenticity
   Use language that reflects your values and mission. Be real, be relatable.
   Example: Share behind-the-scenes stories, real testimonials, and honest reflections.
   
2. Clarity & Accessibility
   Keep your message simple, direct, and accessible to all (including those using screen readers).
   Tip: Avoid jargon, use image descriptions, and add captions to video content.
   
3. Community-Centered Language
   Speak with your audience, not at them. Use inclusive language that empowers.
   Example: “We rise together” vs. “Let me tell you how.”

🚧 Prepare for When the Unexpected Happens

Example Challenge:
An algorithm change drastically reduces campaign reach overnight.

Pivot Strategy:
Shift focus to email outreach, leverage reels and stories, and create a community hashtag to rebuild momentum.

📱 Tools That Expand Reach Equitably

• Use community-specific hashtags (e.g. #GlowUp, #WomenInMedia, #GirlsWhoGlow).
• Tag aligned groups and creators… and encourage them to share your message with friends and family
• Use Alt Text for images and closed captions on videos.
• Consider collaborative posts (on Instagram or TikTok) to amplify messages beyond your followers.

🎨 Visual Strategy: Choosing the Right Graphics

• Choose bright, bold, brand-aligned colors.
• Focus on people-centered imagery to humanize your message.
• Use infographics or dynamic quotes for fast-scrolling platforms.
• Always test graphics with a small group before major campaigns.

✨ Rules of Thumb for Empowerment Content

• Empower > Promote
• Consistency builds trust—show up even when the algorithm doesn’t.
• Track and learn: notice what resonates using insights/analytics.
• Always lead with mission, not metrics—impact first, impressions second.

Follow @GlowStreamTV and @MarketteSheppard for a glow up.
Visit: www.glowstreamtv.com