As fall approaches, there’s a quiet cue all around us: the light changes. The pace shifts. The season turns.
And in communications—just like in life—that’s often when we realize: our story may need to change, too.
Maybe you’ve evolved, but your messaging hasn’t caught up.
Maybe your audience has changed, but your content still speaks to an earlier version of them.
Maybe something new is stirring—but your old narrative is still front and center.
This is your reminder that it’s okay to outgrow the message that once worked.
Let it evolve. Let it stretch. Let it breathe.
Because the most resonant stories aren’t fixed—they’re alive.
And when you give yourself permission to shift the narrative, you also give your audience permission to grow alongside you.
In this month’s Mpact Musings, we’re leaning into the power of story evolution—and how timely shifts in communications can create long-term resonance.
Speaking of, we’re currently refreshing our website to better reflect who we are today: a growing consultancy with a dynamic team of strategists, creatives, and collaborators.
I’ll be able to share it soon, and look forward to your feedback!
Read the full post on Mpact Musings.
